UX Design Process

a mix of people from different background

1. Discover

Without the why and who, we create nothing for nobody.

ux pencil sketches of different projects

2. Concept

Fail often and fail early.

Visual pun. Different people have different expectations for a project. Failure of design by committee.

3. Validate

detail interface design of applications

4. Detail

Devil in the Detail


It's cheaper to fail with a prototype than an application.

6. Usability

What people say, people mean, people do - three different things. What we care about is do.

ux is a cycle of steps that moves forward but takes steps back when needed

Process Flow

Move forward when you succeed. Step back when you hit wall.