UX Goals

Make it simpler, faster, smarter and more delightful.

Simple

Focus on clarity - what, how, and why. Make it clear what can be done with the application, how tasks can be accomplished, and why the functionality is valuable. Simplicity is tailored to the application's users, not the general public. Knowing the users enhances simplicity.

Fast

Users are here to accomplish tasks. The faster they can do so, the more satisfied they'll be, increasing retention. This goal extends beyond fast technology; it's about creating efficient experiences that anticipate needs and present information appropriately. Simple experiences attract users, and fast experiences keep them coming back.

Smart

Devices can track location and store patterns. For example, if a salesperson opens a sales app in Austin, TX, they're likely visiting a customer there - show relevant information. Smart experiences use automatic defaults, AI, and predictive features. The more we know about users, the smarter the experience.

Delightful

Delight and beauty come from the harmony of elements. Software is a commodity; a pleasant app encourages repeated use. Delight doesn't mean colorful or pretty; it could be subdued to let content shine. Different interfaces serve different purposes - marketing pages need immediate discovery and brand extension, while daily-use interfaces should be subdued and data-focused. Both can be delightful in their own ways.