Mustafa's Photo

Mustafa Alami | Resume

I am a freelance UX Design Director. I make applications simpler, faster and smarter. Please contact me for availability:

I also illustrate stories and sell art at Thoughts on UX design are on

Companies I worked with:

Salesforce, Oracle, Boomtown, Moodys, Zenreach, MonjWell, Manywho, invoice2go, Cleanfund, Insureon, Waggle, Stubhub, Levaty, Facebook, Cisco, Modemetric, Monj, Tout,Multipop, and RedTricycle

Experience UX

San Francisco, California : 7/2014 - Current

Director of User Experience Design | Principal Designer | Freelance

  • Invent new product experiences that enable companies to connect with customers. Create products that are simple, fast, smart and delightful.
  • Research, concept, design, prototype, usability test and deliver application user experience.
  • Mentor designers and advice product leaders.
  • Create product vision roadmap.

7/2014 - Current

Illustrator and Author

  • Launch a line of Art Cards and sell wholesale into stores.
  • Wrote, illustrated and published Rabbit's Wit and Bird's Wisdom.
  • Illustrate, exhibit and sell art.

San Francisco, California : 2/2010 - 5/2014

Principal Interaction Designer | Strategic Projects

  • Design and launch products: iPad version of Salesforce One / New Productive Account Feed / Pitch Big Screen UX / Cohesive SFDC help and support engagement / Make My Day, a productivity mobile application.
  • Mentor designers across products and achieve a unified experience.
  • Create UX guidelines for evaluating design. Are we making the experience simpler? faster? smarter? and more delightful?
  • Create UX tool mDeck. A jquery plugin that enables slide presentations and rapid prototyping in one HTML document.

Senior UX Manager | Head of Service Cloud UX

  • Manage, mentor and grow a team of talented designers.
  • Provide design direction across Service Cloud products. Service cloud projects include: Knowledge, Agent Console, Cases, and Customer Support Portal.
  • Create a vision for a multi-channel agent experience.
  • Pitch and fund next generation design projects.
  • Design & prototype unfunded Service Cloud products.
  • Create a vision for the next-generation of customer support. Evangelize the idea of social support throughout the company. Design a prototype and test possible interaction scenarios and refine the product. Launched a new product for called Service Cloud Communities (renamed Chatter Answers).

Oracle Corporation

Redwood Shores, California : 3/2000 - 2/2010

Design Director | &

  • Managed the product direction, interaction design, and marketing of two applications. An application that encourages kids to create, communicate and collaborate. ThinkQuest: A global student library.
  • Invent experience that enabled online social learning. Evangelized plans to our board of directors, team and partners.
  • Segmented plans into iterative enhancements and partnered with engineering to implement.
  • Illustrated images that appeal to a global audience. Created promotion collateral to market the programs.
  • Manage, mentor and grow a team of talented product and marketing designers.

Design Director | New Internet Computer Company

  • Designed the interaction, visual and brand experience of the $200 Linux Internet Appliance. NIC was a company owned by Larry Ellison. The project included all interaction design, software visual design, and company branding.

Team Video International

Washington, DC : 4/1997 - 3/2000

Art Director | Head of Design + Animation

  • Established and managed a design and animation department; hired designer, managed budgets and projects, and brought in new clients via proposals and story boards.
  • Art directed, designed and animated promotion spots and network ID packages for BBC America, TLC, Discovery Channel, Travel Channel, PBS, NBC and ABC. Edited spots for BBC America and a documentary for PBS.
  • Nominated for an Emmy in 5/2000 for my graphics work.

Interface Video Production

Washington, DC : 8/1995 - 12/1996

3D Animator

  • Designed, story boarded and 3D animated video graphics.
  • Developed unique particle and animation visual effects scripts.

Consulting Projects




Concordia University

Montreal, Canada

Bachelors Degree: Finance


Academy of Arts University Graduate Program, Corcoran School of Art, and Berkeley Extension