Mustafa Alami

Designer — UX, Product, Systems

I work at the intersection of business, technology, and human experience. Over two decades I've designed enterprise applications, led product teams, and defined experience strategy — always drawn to complex, data-heavy tools that need to feel simple. My process starts with questions and sketching: mapping challenges, exploring paths, and creating clarity that teams can move forward with.

Beyond the screen, I illustrate and paint through my practice Numyum, and I'm currently studying architecture and industrial design, carrying forward the same focus on systems, structure, and human impact.

Experience

malami.com: UX Design Consulting

Principal Designer

San Francisco, CA · 2014–Present

• Designed 30+ enterprise and startup applications across finance, real estate, analytics, customer support, and AI workflows
• Lead experience strategy from product vision through prototyping and usability testing
• Specialize in dense, data-heavy tools — making complex systems feel simple, fast, and productive

numyum.com: Stories & Art

Illustrator & Author

San Francisco, CA · 2014–Present

• Created a line of art cards sold wholesale in retail stores
• Wrote and illustrated the Rabbit's Wit & Bird's Wisdom series
• Painting, print, and exhibition — bold color, simple drawings, joy

Salesforce.com

Principal Designer

San Francisco, CA · 2010–2014

Head of Service Cloud UX

• Shaped experience strategy for a major Salesforce revenue line
• Built and mentored a team of product designers
• Defined the multi-channel agent workspace unifying phone, email, chat, and knowledge

Principal Interaction Designer

• Led design of Service Cloud Communities, iPad experience, New Account Feed, Big Screen UX, Help system
• Created UX evaluation frameworks adopted across product clouds
• Mentored designers across multiple organizations

Oracle Corporation

Design & Product Director

Redwood Shores, CA · 2010

Think.com & ThinkQuest.org

• Defined product direction for Oracle's online learning platforms
• Created social tools enabling middle school students worldwide to create and collaborate
• Built and mentored a multidisciplinary design team

New Internet Computer (NIC)

• Led interaction, visual, and brand experience for the Linux-based Internet appliance
• Defined end-to-end experience across hardware, software, and identity

Team Video International

Art Director — Head of Design & Animation

Washington, DC · 1997–2000

• Established the design and animation department
• Created motion graphics for BBC America, TLC, Discovery, PBS, NBC, ABC
• Emmy nomination, 2000