Discover
- Who? What? Why?
- Who is the user?
- What is the problem being solved?
- Why is it a problem?
- Deliver: Problem and user definition
Concept
- Generate Ideas. Lots of ideas.
- Write a user story.
- Sketch screens.
- Draw a wire frame.
- Think quick low fidelity ideas on a napkin.
Validate
- Shared vision: is this what you expected?
- Negotiate with stakeholder.
- Do a technical validation.
- Can we do this? Can you scope this? Can you estimate a timeline?
- Create a concept review with users.
Detail
- Devil in the Detail
- Iterative prototyping.
- Visual design and branding
- Illustration
- First time experience. On-boarding.
- Tone, voice and messaging
Validate
- Usability Testing
- Run a real test with actual users.
- Test for Usability. Can a user execute the task?
- Test for Utility. Does the user find value?
Deliver
- Present and explain design
- Document the specification
- Answer questions
- Resolve, limits, exceptions and issues
- Track and review development progress
Evaluate
- Did it work?
- Did the design achieve the objectives?
- Call the customer
- Review the data
- Feed the collective team knowledge
- Distill into actions for the next software release
